A Message to All Cebuanos: The First Victory Is Here—Now Let’s Finish the Fight

In the aftermath of Typhoon Tino, we demanded answers.
We sought accountability.
We refused to accept that flooding, landslides, and danger were “normal.”

Through our collective effort—and through the letter we sent to the Cebu City Council, to the Mayor, and to the Vice Mayor—the City has taken notice.

Because of this united action, a proposed resolution has now been filed calling for a full, urgent review of the Comprehensive Land Use Plan (CLUP) and Zoning Ordinances (ZO) of Cebu City.

This is a direct response to your concerns, your pleas, your stories, and your courage to speak out.

This is our first victory.

But it is only the beginning.


We Need Every Cebuano Now to Push This to Completion

A proposed resolution is not yet an approved resolution.
It is a seed—planted because of our effort.
For it to grow, we must stand together, louder and stronger.

This CLUP/ZO review is critical for Cebu’s future.
It will shine light on:

  • Upland developments that altered natural slopes
  • Flood-prone subdivisions allowed in hazardous areas
  • Blocked rivers and ignored waterways
  • Environmental oversight failures
  • The outdated planning that failed to protect our communities

This is our chance to correct decades of harmful decisions and bring back safety, logic, and environmental balance to our city.


We Started the Ball Rolling—Now We Need You to Roll It Forward

We call on every Cebuano:

  • Homeowners and families
  • Professionals and students
  • Barangays and community leaders
  • Survivors of Typhoon Tino
  • Everyone who believes Cebu deserves a safer future

Stand with us.
Raise your voice.
Tell the City Council: Approve the resolution. Begin the review. Protect the people.

The government has heard us once.
Let’s make sure they hear us all the way to the finish line.


A United Cebu Is Stronger Than Any Storm

Typhoon Tino may have awakened our pain, but it also awakened our strength.

We showed that ordinary citizens can move City Hall.
Now let us show that we can move Cebu toward a safer, more sustainable, and more just future.

This is no longer just my cause, or your cause—
This is Cebu’s cause.

Let us finish what we have begun.

Padayon, Sugbo.
Dili ta mosurrender.
Dili ta magpabilin nga hilom.
Let us stand as one and demand the future that our people deserve.

—Gus Agosto
For a Safer, Smarter, and Sustainable Cebu

Link to Our Letter to the City Council and Officials: https://abagosto.com/urban-risk-and-governance-advisory/

Proposed City Council Resolution https://abagosto.com/2383-2/

Consultant Gus Agosto at the World Congress of Resort Properties

Consultant Gus Agosto delivered an insightful presentation at the prestigious World Congress of Resort Properties held in Pattaya, Thailand. His talk focused on the integration of valuation and planning practices in the context of Lapulapu City, Philippines—a city renowned for its vibrant tourism and resort industry.

In his speech, Agosto emphasized the importance of leveraging advanced valuation methodologies to complement sustainable planning efforts. He remarked, “The exploitation of various methodologies in valuation, coupled with the principles of highest and best use and feasibility analysis, can yield more reliable estimations. These, in turn, align closely with the goals of sustainable and responsible urban planning.” His insights underscored the critical role of integrating economic, environmental, and social considerations in developing resort-based real estate projects.

The World Congress served as an invaluable platform for participants from around the globe to exchange experiences and insights into real estate practices focused on resorts and hotels. Agosto highlighted how both the indoor seminars and on-site study visits provided participants with hands-on learning opportunities. He noted that these activities offered a deeper understanding of innovative approaches and strategies in real estate development, which would significantly enhance the professional practices of attendees.

Pattaya, Thailand, was a fitting venue for the event, being globally recognized as a premier resort city. Its reputation as a hub of hospitality and tourism added a dynamic layer to the Congress, enriching discussions and case studies with real-world examples of successful resort property development. Agosto concluded that the knowledge shared at the event would undoubtedly elevate the standards of real estate practice among the participants, fostering innovation and collaboration in the global resort property sector.